What marketers need to know about AR

Augmented Reality has now surpassed the novelty phase for most. From its humble beginnings of sharing silly face masks with close friends to now trying on a prospective pair of prescription glasses or virtual makeup, visualizing furniture in a home, or helping to make a purchase decision of a new car or home.

Although it can be easy to simply add AR to any campaign, product, or service, brands need to first clearly define what kind of value the experience brings to the consumer. Some thought-starters:

AR, when done well, is a phenomenal experience and offers a new realm of possibilities for brands. Examining the overall customer journey first and then integrating a compelling AR experience is the best approach to make something both useful and memorable to the consumer.

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