Food safety must always be taken into consideration. Food manufacturers need to be aware of the safety of their products. This is done to protect customers and potential consumers. Manufacturers can…
I bet 2020 was such a weird year also for most of you. However, it was also time to put things in order, reflect, get ideas together, and that’s what I did, out loud, through my articles published here at Medium.
At the end of the year, it turned out I had gathered many thoughts about business strategy, about the lessons I learned from a few experiences through the latest twenty years. As most of them were evergreen, and I thought they could be useful for the businesses and professionals struggling to find a way out of the situation provoked by the pandemic, I decided to create a collection of these thoughts. I put them out there in the form of a book for those who could get value from it.
Many have quit on strategy, as they think the world is changing so quickly that there’s no point in planning anything. Go with the flow — surf the wave. Stay alive, and all the rest will come, they say.
They’re wrong. It’s ok to keep driving forward, but at some point, you’d rather know where to go. Or maybe take it from another perspective: your clients like it when they see you have a purpose, clear goals, a direction, values, and principles, whichever they are. And they usually tend to reward that with some loyalty, even though it is only for a while.
Does anything reliably alienate and annoy consumers more than the words “Dear valued customer”? Any time you tell customers they’re small parts of a large, faceless mass of people, their affinity for…
Words carved in stone are no more or no less than the words on this screen or a paper page — read, ignored, remembered, forgotten. Wisdom of the ages is not wise or ageless for what we know and…
The road was bumpier than expected after the rains. The low floored chariot glided for a while and intermittently fell into the hell holes making the engine burn out all its calories to pull it out…